 Product Description
The iCap is a functional beanie made from 100% polyester that features high quality integrated headphone speakers.
Compatible with any music player with a 3.5mm headphone socket (iPods, iPhones, MP3 players etc) the iCap is great for walking or exercising when it's cold, but also as a cool fashion accessory.
 Unique Selling Point(s)
Comfortable one-size-fits-all design / eliminates the need for headphones / works with any MP3 player with a 3.5mm headphone jack.
 Target Market
Women 18-45 years old / Men 18-45 years old.
 Product Specification
The iCap is approximately 19 x 27cm in size and features a one-size-fits-all design. Handwash only.
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